Many of our clients need a strategic, well-thought-out marketing plan for their company and CheresseINK will tailor each plan for each client. This plan will incorporate branding, public relations, focus groups, selling techniques, grass roots marketing and then detail how to align with your budget. CheresseINK implements new creative ideas for clients of all types. Each client receives an outlined proposal for their review before the partnership begins to make sure that wave lengths are on the same page.
Advertising should be conceptualized from the beginning of a project, product or place. Your company theme and tag line will help in making your company stand out, and CheresseINK can consult in creatively developing this while keeping the look and theme consistent. As a team we need to hook the target audience with a memory point that keeps them coming back. As a team we can consult with a creative designer on each designed layout and where your companies ad's and dollars should be based on each select clients target market and demographics.
Our job is to know every local (and often national) media source so your company doesn't have to. From on-line media, print, radio & T.V., CheresseINK moves and shakes with them all. Knowing who's who, and every: when, what, why, where and how. Our job is to get your story out to the right media and pitched the best way possible. We have contacts in other cities that have allowed our clients to benefit who require national attention from major book deals to music and celeb appearances to restaurateurs, new developments or law initiated stories. These clients come to CheresseINK knowing that we will get them -- connected.
CheresseINK works with your company's graphic artist/designer or we recommend one for any designs needed. CheresseINK outlines the web home base, creates the overall theme, design and researches sites and materials that relate to your company's industry. We will create the right message and give you the creative ideas so you can advertise your company better overall.
