Many of our clients need a strategic, well-thought-out marketing plan for their company and CheresseINK will tailor each plan for each client. This plan will incorporate branding, public relations, focus groups, selling techniques, grass roots marketing and then detail how to align with your budget. CheresseINK implements new creative ideas for clients of all types. Each client receives an outlined proposal for their review before the partnership begins to make sure that wave lengths are on the same page.
Advertising should be conceptualized from the very beginning of any project, product or place. Your company theme and tag line will help in making your company stand out, and CheresseINK can consult in creatively developing one while keeping the look and theme consistent throughout. As a team we need to hook the target audience with a memory point that keeps them coming back for more. As a team we can work with your creative designer on the layout and will also help your company in what advertising choices you should be selecting based on each clients target market and demographics.
Our job is to know every local (and often national) media source so your company doesn't have to. From on-line media, print, radio & T.V., CheresseINK moves and shakes with them all. Knowing who's who, and all the when, what, why, where and how's is part of our job to get your story to the right media. We have contacts in Miami, Las Vegas and St. Louis that have benefitted several clients who required national attention regarding major book deals, music contracts, restaurateurs, and new developments, to name a few. These clients come to CheresseINK knowing that we will get them extremely connected.
CheresseINK works with your company's graphic artist/designer and if you don't have one we can recommend one. CheresseINK outlines the web home base, creates the overall theme, design and researches sites and materials that relate to your company's industry. We will create the right message and give you the creative ideas so you can advertise your company better overall.
